Author: Ankush Sehgal

What is CX?

What is CX?It’s nothing new and it has been here for ages. Those who ignored it perished and those who acknowledged it, gained heights that they would never have imagined.

We all know that one shopkeeper who always looks angry and irritated and makes us wonder that why the hell is he doing this business if he hates it so much.

In contrast, there is a shopkeeper who always makes us feel welcome and smiles at us and sometimes even gives complimentary items for free.

We would even go to the good shopkeeper’s shop even if it was a bit far.

People want to feel important.

Gloomy, sad, irritated or angry faces are not very welcoming and hence ruins our experience of making a purchase from that shopkeeper.

CX stands for Customer Experience. But, what is cx? How to improve cx? How to ensure that you have a good cx?

This article will ensure that you have a basic understanding of cx and I will do this by explaining the above three questions so brace yourself because this ride will be very informative.

What is CX and why should you care?

Most of us can immediately recall our bad experiences just like you could remember the bad experience you had with the shopkeeper.

Experiences are closely related to how we feel.

We, humans, evolved in a way that we do not forget our bad experiences and this is so because it is important for our survival to always remember what can harm us.

As hunter and gatherers, we spent 2.5 million years and this ability to remember bad experiences helped us survive.

In today’s world, this inability to forget the bad experience is reflected when we try to remember something unpleasant that happened to us and we immediately remember it like it happened yesterday.

Conversely, good experiences give us a feeling of safety and security.

Customer Experience is about the experiences we have before, while and after making a purchase.

CX is a type of human experience and because it is an experience it can be of 2 types; good customer experience and bad customer experience.

Good Customer experience can be explained by the above example of the good shopkeeper.

Just by talking to you politely and smiling he made you feel comfortable right?

I regularly go to an ice cream corner because the ice cream man there is very nice.

Once he gave me a complimentary scoop of ice cream because he wanted me to taste a new flavor that he was launching.

I am a regular at that ice cream shop now. because he made me feel important.

That is good CX.

This happens with every customer. You may have a business now but you are a customer to someone.

Treat your customers the way you want to get treated when the table turns. This will ensure that you are able to deliver a good customer experience.

Bad customer experience, on the other hand, sends your customer irritated in a way that would ensure that you wouldn’t be their first choice when making a purchase.

The above example of bad customer experience is an amazing example of how bad customer experience can affect your sales.

Take home note- Make your customers feel special

Want an in-depth understanding of Nielsen’s Heuristics?

Not a fan of reading? Learn the UX Guidelines and methods that you can use and learn to instantly improve the usability of your website, apps or software in this Udemy Course.

How to Improve CX?

CX Journey through all the touchpoints image

To answer this lets return to the previous example of the bad shopkeeper.

I am sure you know what would have been the right behavior for the right shopkeeper.

In one word, welcoming.

But to ensure a good customer experience we have to first look at what kind of business you have.

If you come in direct contact with the customer then just working on your people’s skill will improve 80% of your customer experience.

But if you do not come in the direct contact with your customers (like a shopkeeper) then improving your customer experience gets a lot trickier.

Before understanding how to improve your online customer experience, it is important to understand the power of word of mouth.

Word of mouth is best marketing practice ever. Making your customers your marketer and brand endorsers is the goal of every company.

If you can only get people (customers) to talk good about your brand, that will result in sales without sales. Who wouldn’t love that?

Now you know what good customer experience can do for you.

The need for investing in improving your customer experience? You can answer that one yourself now.

But how to improve customer experience? I guess I have built up enough suspense for the answer to this question.

The answer is more twisted than you would think of.

Here it goes- Improving customer experience depends on your understanding and awareness of different touch points in your customer experience.

The above line has been italicised because I want you to read it with emphasis.

No, not the touchpoints you think your customers have, but the hidden one that you are not aware of.

In shopkeepers scenario, the main touchpoint was the way they treated their customers.

But if your business is online or if you do not get a direct interaction with your customers then you have to look after multiple touchpoints depending on your business because of the lack of personal touch and a face to face interaction.

Even if you end up fine tuning the major touchpoints from your bird’s eye view, you will still have to factors affecting your knowledge and decisions-

  • Lack of awareness of minor issues ruining your customer’s experience.
  • Biases because of which you choose to skip some major touchpoints of your customer experience.


Understanding the effects of bad customer experience on your business and having the courage to invest in improving your customer experience.

Yes, I said courage because it takes courage to invest in something that does not have an instant effect on the ROI.

The touchpoints that you have to take care of while improving your customer experience are dependent on the type of business you have hence no one can tell you with certainty.

Places where your business interacts with your customer be it before sales or after. Everything needs to be optimized.

So there is no handbook, no “5 things to do to improve your customer experience”.

You can either do it yourself with the above-mentioned issues or hire some professional for the task.

Also, It will take time for your customers to start loving your brand over someone else.

We love our comfort zone but we are willing to shift to something that provides a better overall experience.

The reward (customer love) can be instant in some scenarios but patience is the key for some businesses.

Take Home Note:- Either go see all the touchpoints of customer interaction with your business to improve the overall customer experience or invest in hiring professionals and experts. Suggestion? Click here to hire.

Learn how to do a UX Audit on your Product

Learn the UX Guidelines and methods that you can use and learn to instantly improve usability of your website, apps or software

How to ensure that you have a good CX?

If you hire the company above then they will let you through this process too.

To measure if you have a good CX or not you can-

  • Ask customers directly through surveys if they are happy with the new user interface that has been provided. Ask them if they would recommend your services to someone else or not.
  • See the sales chart to see if it is working or not.

These two indicators are sufficient and will give you enough data to come to a conclusion. If there are still some issues with the customer experience, your customers will let you know through the reviews in the survey.

Beware; the above-mentioned method is of trial and error and may cost you more if not done properly hence it is always a good idea to hire professionals if you can afford it.

Remember: Be customer-centric because at the end of the day all this hassle is for them. To ensure that they stay happy and loyal to your brand. Do whatever needs to be done with the customer experience and happiness in mind.

Aman Gautam’s talk at Google I/O

The technology in current times has transcended boundaries, but is it relevant for the next billion? Creating value at the grassroots goes beyond the localization.

The problem solvers for the next billion usually get about 16-18 years of education, have access to larger screens, high-speed broadband connections, learning resources and so much more. But an average “Indian” looks a lot different.

Lack of empathy and knowledge of user is often the biggest reason why most projects fail.
In this talk, Aman Gautam, Co-founder of UX Gorilla an Elpis Design discussed different pitfalls, best practices and common frameworks for building an empathy for users that look nothing like you.

This talk was delivered at the recent Google I/O event where he explained how building for the Real India is a bit tricky.

Our culture and norms are different making many products which are created while keeping a certain audience in mind (with common key sets), unfit for the real Indian audience.

Know Your Rival- Competitor Analysis

Know your rival. Competitor analysis@2x“Know thy enemy and know thy self and you will win a hundred battle”
-Sun Tzu


Not exactly your enemy, but a competitor/rival is someone who constantly pushes you to go beyond your capacity by calling forth a feeling of competitiveness.

The desire of beating your competitor pushes you to heights that you never imagined were possible and you probably wouldn’t be where you are if you didn’t have a rival.

Take Bill Gates and Steve Jobs for example.

Because of their rivalry and the desire to beat each other, we have the technology today which would have taken 20 more years at least if there were no rivalry.

Thanks to so many companies out there, you won’t have a hard time finding the right competitor for you who will push you beyond your limits.

Thus, the need for competitor analysis arises.

Competitor analysis is basically knowing whom you are going to fight against before setting foot in the arena.
Knowing the weak spots of your rival which you can leverage.

An example can be the rivalry between Amazon and Flipkart in India.
Because Amazon is bad at providing amazing on-site experience and aesthetically good looking and usable design, Flipkart leveraged that and added those factors their website.

Windows security was a big loophole which Apple leveraged while making IOS.

I know people who still prefer Apple over windows when it comes to making online purchases and saving debit/credit card details.

Hence, the need for competitor analysis arises if you want to have a foothold in a highly competitive market.

The question is

How to do competitor analysis?

While there are many ways of doing competitor analysis depending on the type of business you have and if it is offline or online, there are some common things which every company from startup to big brands should do.

Measuring Competitors:-

If I am starting an e-commerce startup and start competing with Amazon then that will just push me to depression because the competitor is way off my league at that point.

In fact, I won’t be able to provide as many products as Amazon so there will be no competition, in reality, and I will be crushed.

But if I start with a niche first and then enter the bigger ocean of opportunities, I will be able to save my startup from getting crushed.

This measurement includes knowing who is the right competitor for you to measure your success with. Amazon won’t be the right kind of competitor for my startup but a competitor in my niche and which hasn’t been in the market for ages, now that is a good starting point.

Setting realistic goals:-

Setting a goal that is out of the league or even a goal that requires a huge stretch to achieve them is plain old stupid.

You are designing it to fail.

As I mentioned in the example of the previous point, Aiming that high right off the bat is like asking Mohammad Ali for a fight when I am just learning how to fight. He will break my bones and there is a good chance that I won’t survive that match.

But what if I train for years before challenging the best?

The old proverb “Aim for the stars so that even if you don’t reach them you will still land on the moon” leads us to set unrealistic goals.

I recently had the fortunate experience of having a conversation with a startup owner who was aiming for the stars with the same intent of landing on the moon.

The problem with this mindset is that if you set your goals like this you will start getting frustrated and sour because you are never able to reach your goals and you always have to satisfy with something below your goal.

Setting goals that are achievable and I would even say easily achievable releases dopamine. Dopamine is feel-good hormone and that hormone is highly addictive. It’s a way that our brain rewards us.

It is so addictive that you will keep on working hard to get to the point of dopamine surge.

Point is to set realistic goals even while you are thinking of making someone your competitor. Beat one and move to the next one.

Analysing factors:-

These 5 factors cover every type of business and can give 80% data which can be then analyzed to create a counter strategy and assessing which features you should add into your business so that customers will consider shifting to make a purchase from you instead.

  1. Product/Services your client offers
  2. Prices at which those services are being offered
  3. Marketing activities (Online and offline)
  4. Conversion flaws (where they lose customers)
  5. Customer Happiness (customer experience and everything around that)

After doing competitor analysis here is an article on the right selling points for your business.


Setting the right parameters to measure yourself with your competitor is the most important thing. Setting goals too high or too unrealistic can cause a serious injury to your business.

It is important to complete the goals you set as that can be very rewarding for your brain and will motivate you to keep moving forward as more reward will come with more goals you achieve.

Developers get a huge surge of dopamine when the code works because their goal stays at making the code to run properly.

Remember the 5 factors of analyzing competitor no matter what kind of business you are in. It will give you 80% of the insights.

In the end, remember that you are doing it for your customers.

Invited as Speaker at Google I/O- Jagriti Pande

The Co-founder of UX Gorilla and Elpis Design, Jagriti Pande, was recently invited to the Google I/O event as a speaker.

Her speech was on how bad usability can result in more than just loss in business and ROI.

In this, she mentioned how big brands like Google take a usable design and customer ease of use to their heart.

Speaking of heart, she also mentioned how HEART framework by Google can increase the usability substantially.

HEART stands for Happiness Engagement Adoption Retention and Task success. If you want to read more on HEART framework then click here

The whole Google I/O session was a tremendous success as the audience was remembered the lessons behind all the stories ad they answered it well in the final quiz.

Our Cofounder was Invited at Paytm mentor’s day

Jagriti Pande, Co-Founder of UX Gorilla and ElpisDesign was invited at Paytm for the mentor day on Saturday.

The Event was organized under Paytm’s Open source incubator program.

She as a mentor delivered a speech on Design for Usability covering why design, while being different and aesthetically, pleasing should be usable first.

She explained why creating a design for the first time users is the responsibility of app developers, designers, and their entire team.

You can find her presentation here. 

This event was covered and published by you can click on this link to read the complete details of whatever happened in that event.

Market your Unique Selling Point

Market your Unique Selling

It’s easy, right? Whatever is the USP of your business just push it in front of your audience and they will make a purchase.

Or will they?

As a marketer or an entrepreneur, you most probably know whom you are competing with. For a Marketer, after understanding the business you are stepping into, the first task that we marketers do is a detailed competitor analysis.

Well, I do a basic business and competitor analysis before even going for the interview.

What if after doing the business analysis you find out that the Unique selling point of the company is not so unique as you thought it was.

What should you do now? Drop the idea of joining this company? Or as an entrepreneur, drop the idea of this business model and look for something else?

There are so many businesses out there that having a Unique Selling Point is next to impossible these days. Even if you end up finding a USP, your competitor or any new competing startup will most probably copy it making your Unique selling point common again.

You have two options now.

You can either choose a USP which can’t be copied like Apple made innovation their USP. But, to make innovation your USP you will need a lot of investment in Research and Development which most startups don’t have. And trust me, the budget won’t be the only constraint that you will face in the path of innovation.

Or, you can choose the second option, have multiple USP’s as the features in your service. For example; value for money, lag-free user interface, best hardware, great camera and user-friendly design made Xiaomi a brand in itself. They basically merged the USP of multiple competitors and made their place in the market.

Xiaomi bought flagship tech to affordable rates and made their market among the people who could not afford flagship rates.

So here are some Unique selling points that you can use as features in your startup.

Customer Experience

Whenever I say customer experience the first brand that comes to my mind is AMAZON. In fact, the best part of making a purchase from Amazon is after sales support.

I feel secure whenever I make a purchase from Amazon because I know that if something bad happens, they have me covered.

Humans are creatures of habit. So am I. Because of the great customer experience that Amazon provides, I am used to of opening amazon app whenever I want to buy something without even checking offers on other platforms and a majority of people do the same thing.

Speaking of customer experience, Godaddy charges more than his competitors because their customer support is also exceptionally good when compared with other competitors.

User Experience and usability

Next is what both Amazon and Godaddy are not good at and that is user experience. This is a part of the customer experience but I wrote it separately as this is an area of customer experience that these big brands are not good at.

This is the point which allows their customers to consider one of their competitors as alternatives. In India, that alternative is Flipkart.

Another example of really bad usability which I discovered recently was LinkedIn ads panel. I got so frustrated with their ads panel that I ended up dropping the idea of using them as one of my traction channels.

The sad thing is that ads are the primary source of revenue for LinkedIn. Imagine how many customers would have dropped the idea of using LinkedIn marketing because of this frustrating UX.

Imagine the customer lost because this frustrating UX made them feel dumb.

Value for money

If you do not have a brand like Apple and a huge fan following like them then most probably you will have to make your product value for money or cut the price of your product so that you are available to cater middle class and gain your popularity from there.

It does not matter what you think is the right value for your product what matters is what your potential customers feel.

The above-mentioned product can also be digital like a website or application or a digital product that earns money for you.

This is the whole point of creating a product centered around customers.

Recently One plus 6 was launched and the sale was over within 10 minutes and within these 10 minutes, One Plus made a sale of 1 Billion US Dollars. Guess what is the USP of one plus?

Remember:- You are creating your product for your customers. From Design to Price everything should be decided after understanding what your customers truly desire.


Why don’t visitors make a purchase? Question that haunts E-commerce

Why don’t visitors make a purchase Question that haunts E-commerceLong long ago there was a little startup. All the employees in the startup were skilled and hardworking.

Every day they created new content for the website and maintained the website in the best way possible.

As they were a digital e-commerce company, developers created new versions of the product every week and constantly added new features.

There was no product on the market that could even stand to the awesomeness of their product.

They had a belief that “good product sells itself” but for the sake of doing some branding, they hired a marketer to get the word out in the market.

Marketer, inspired by the product idea and the vision of the CEO, started working on getting the traffic and creating a brand awareness in the market.

But the conversion rate from the data that marketer gathered was 0.1% from all the marketing activities that he did.

The traffic was good but people were leaking out after entering the marketers funnel.

The question that haunted the company was Why don’t visitors make a purchase?

Sounds familiar?

There can be many possible reasons why this is happening to you. This can be a really big problem if the ROI of your marketing activities is not coming out after all the efforts.

Even if you are generating money out of your current activities that doesn’t mean that all those activities are the best that you can do.

A marketer can never sit and enjoy the fruit of his efforts because if he does that then he will miss all the potential fruits he could have supplied to his clan.

Hence the scope for improvement is always there.

If you have been in the business for a while then you already know that the traction channels that worked when the company was small are not working anymore.

Now the question is how you can optimize the funnels and your site to make sure that you are leveraging every potential visitor (the visitor who wants to buy).

Why don’t visitors make a purchase?

There are many answers to this question as their can be many scenarios and situations that a customer is facing.

From competitor offering better discounts to the last minute change of heart. The reasons for not making a purchase can be many.

The budget-constrained customer is just roaming your site to look if there is a sale or if there is something that comes in his budget. Some of them are thinking that they will buy it when they receive next pay cheque.

Window shopping also happens online when the customer is not looking to buy something. They are using the site because they have time and they like looking at new trends in the market.

Some of your website visitors can be your competitors or someone who is thinking of opening a startup. This visitor is doing competitor analysis (this type of traffic is very less).

But I lied about something above, there is no situation like last minute change of heart.

If someone came through your well-built funnel then the visitor will make a purchase. He can change the purchase decision but he will make a purchase on your site. Dropping the purchase decision and bouncing off to another site? Have you ever done that for no reason?

Here is a study on why people abandon shopping carts.

I had a client who was unable to understand Why don’t his visitors make a purchase? His website received a good traffic because of his marketing activities but people were not making the purchase.

When we did usability testing for him we found out that he had a custom payment gateway that people were less likely to make a purchase on.

“What if something went wrong with paying money”. Basically, they were reluctant to make payment on a platform they were unaware of.

How did we fix it?

We integrated PayPal and people were ready to make a purchase.

Point is that while there are many reasons why your customers are leaving your site without making a purchase, there is a good probability that you are losing potential customers too because you can’t see some issue with your usability because you have creators bias.

For a mother her child is perfect, right? Developers and marketers and even designers go through the same bias while thinking that they are not biasing at all.

No matter how hard you try to have an open mind for your website/app or your product there will always be issues that you won’t even realize that are there.

This is why having a fresh pair of eyes on your seat is always worth the extra effort because the issues that you will discover then, might be the reason why your sales are not as good as they should be.

In our experience of helping e-commerce and Saas businesses as a UX and usability company, we have seen a decrease in bounce rates, high customer retention and increase in profits just by improving sites usability. If you feel that there is a probability of you being bias or the possibility to increase your conversion rate then get a 30 minutes consultation with our team. Click here to signup for a free consultation, if you want your product to be bias proof.

Finding out Why don’t visitors make a purchase is a key to the door behind which lies your goal.

All your marketing and developing efforts are of no use if despite having traffic you are not getting the conversion rate that you want and deserve.


In the story that I told you above of a startup, it wasn’t the marketer’s fault. It’s not always the marketer who is to be blamed if your company is not making sales.

However, it is the responsibility of the marketer to pinpoint the problem and answer why don’t visitors make a purchase for his company.

Why don’t visitors make a purchase according to you?

Let us know in the comment section below.

Design Delhi:- Event on Idea Generation

After 1 year of success, we recently conducted another Design Delhi event at 14th of April. This time we conducted a Hands-on session on Idea Generation using Design Studio Technique.

This Event was organized at 91 springboard in Gurgaon. It was a successful event with 100% attendance.

Design Studio is a time-boxed Idea generation technique that involves divergent and convergent thinking in an iterative manner. To make the workshop more interesting and challenging, we gave participants a social challenge to solve.

” How might we increase the organ donation in India”

The participants worked in a team of 4 members and learned how to generate ideas as a team.

Design Delhi Idea Generation task

The whole process followed timeboxed periods of working individually, giving feedback and working as a team. Each team went ahead with 3 iterations of sketching and feedback. The participants learned methods of receiving and giving feedback apart from ways to build on the ideas of others.

In the end, each team presented their ideas to the audience. It was a great experience to see how the ideas from one team complemented with what other teams had come up with. Another great lesson was to learn how powerful brainstorming could be if done in a right manner.


4 ways to Decrease Bounce Rate

4 ways to Decrease Bounce Rate8 seconds. That’s all you have to leave the first impression and ensure that your visitor sticks around for you to pitch anything. According to recent studies, the average human attention span has now been reduced to 8 seconds from 12 seconds.

Now another step has been added to our to-do list. We have to make a really good first impression within these 8 seconds to ensure that the visitor at-least looks at what we have to offer.

This means that our job as a marketer or any website owner is harder than ever.

Scary? Subtract the 3 seconds that your website took to load and pissed off your visitor. Now you have 5 seconds to impress the remaining visitors (20% visitors bounced off in 3 seconds page load time).

5 seconds. That’s all you are left with now.

5 seconds left. Decrease bounce rate now.

To worsen things up, the website is not designed well and the content is not engaging which resulted in a total of 80% potential customer loss (20% pageload+ 30% bad design+ 30% boring content) before you even pitch your product.


decrease bounce rate

Phew, you still have 20% of visitors left, after my harsh deduction of your website visitors, that can convert and become your customers right?

Okay if you think I am over exaggerating stats then let’s assume that the remaining visitors (not very impressed from your website) decided to make a purchase or signup to your website (Digital Marketers know that I am being very generous now).

Only some of them became a customer, rest of them got stuck into your funnels and couldn’t understand what to do next.

We all know what happens next. Your website visitor or shall I say “Potential Customer”, just bounced off to your competitor’s website.

Trust me this happens more often than you think.

Now we definitely don’t want this to happen to us right? To ensure that this does not happen, here are top 5 methods to decrease bounce rate and increase your conversion probability.

Optimize Page Load Speed

You must have realized by now that page speed is very important. Losing visitors while your website is loading is like losing a hot date because you were late.

The possibility that some of them might have converted and might have been your customers can haunt any digital marketer or website owner.

There are many tools that you can use to find out why your website is slow. My most trustable tools are Think with Google test my site and Gtmetrix. There are many other tools that you can use to test the speed of your website.

Look and Design

All of us have encountered websites that are aesthetically poor. Poor use of color, contrast, typography make it really hard for your website visitors to make sense of your website.

There are websites that I never go back to because of the poor design and usability. They may have the most relevant content, but it still does not make it any relevant users like me who find it hard to scan through their information.


Red text and blue background image

It is no news that the first thing that a user is going to notice once she lands on your website is how well designed it is. Good Design is like a well-dressed job applicant who just entered the interview room. The interviewee has already gained a leverage by showing up dressed for the occasion.

It is important to realize that your website is not the only website that the visitor has seen so far. Understand that we all love our comfort zones. Doing something that users are not familiar with, might bounce them off. It is not necessary that what you think looks good, your user will feel the same.

This recently happened with Snapchat. In their update, they changed the look of their app but users clearly did not like it which resulted in the loss of user base for the company.

Snapchat users complaints image

Source –

Apart from the aesthetics, the app’s usability took a hit. We will continue this in the usability point.

Content Engagement

Remember the well-dressed job applicant? Now he has started to speak. As a potential employee of the company, interviewer now expects him to have a good domain knowledge.

Your website visitor similarly, is now expecting good and engaging content from your website.

Just like any job interviewer who is tired and bored of taking multiple interviews, your website visitor might have experienced boredom by the other competing websites. Engaging content could be a decisive factor for the success of your website.

You performed like a champ in this round and before even realizing your visitor is now in your funnel.

Interested and ready to purchase your product your potential customer is now looking for a way to make the purchase.

He has found the Sign Up page, filled in his details, but then he suddenly bounced off from your website. What just happened?


What happened above is a classic result of bad Usability of your website or app.

When your visitor was on the stage of making a signing up to your website he bounced off. You may want to believe it is because of a change of heart, but in reality, there could be multiple reasons.

Maybe the sign-up process is too lengthy, maybe the sign-up page does not look trustworthy or maybe the call to action is hard to spot.

Recently, at UX Gorilla, while doing a Usability Testing for a client, we noticed a similar behavior.

The visitors were staying on the Sign-up page for a little while, before signing up. In our one on one testing sessions, we saw that users tried to choose a password but an error came up that the password is insecure. They changed the password and still, the same error popped up.

Many users were visibly frustrated. Though most of them were not “UX specialists”, they quoted the whole experience as “bad design”, “bad UX”, “inconsiderate” and a “waste of their time”.

These users were incentivized to take the session. What do you think will happen with the actual users after 2-3 more attempts?

I had a similar experience, where I was so thrown off by the unending password requirements, that I went ahead with their competing product.

It is almost like you were going to hire the interviewee before he told you he would only work part-time while you were interviewing for a full-time role. All your efforts and patience went in vain.

To sum up, Bad user Experience equals decreased business for your brand. Now that is something marketers would never want.


The visitor attention span is now just 8 seconds. Changing according to time and competition is very important. Even if you have traffic, that does not ensure that you are utilizing it in the best way possible.

If you want to decrease your bounce rate then work on these 4 broad factors:-

  1. Improve page speed to decrease bounce rate
  2. Improve Look and feel of your website or app.
  3. Write engaging content to bind visitor to your website.
  4. Find flaws in your website usability to ease up customer journey.

Can you think of any other ways to decrease the bounce rate? Let me know in the comment section.