MASTER SERIES TO GAIN UX MASTERY / S01-E02
45 min
English 17 January 2019
In this episode, Markus Hofmann tells us why designers should master empathy for their users as well as for their own organisation. Working very closely with the business stakeholders as well as end users, Markus offers a different perspective on how to contribute better as a designer. His approach to designing usable solutions is very practical and time-bound and he shares some of his tested strategies with us in this interview. He further shares how one can find a mentor, create a winning portfolio and create a balanced work life.
TIMESTAMPS QUOTES BOOKS ABOUT COMMENTS
TIMESTAMPS
| [10:31] | Why it is important to build empathy inside an organization? |
|---|---|
| [12:25] | What should be the minimum research a startup could do to ship faster? |
| [16:24] | Skills essential to get hired UX Designer. |
| [18:06] | How to ask the right question? |
| [19:54] | Keys to an outstanding portfolio |
| [22:19] | How to decide if UX is a career for me? |
| [29:28] | What should you do if you don’t have anything to show as a UX designer in your portfolio? |
QUOTES
- Sometimes people don’t even know what they don’t know.
- If you give something, you get more back.
- It’s not the amount of work you do, It’s about the right combination and the right set.
- In UX, you have to challenge the assumptions.
- UX is way more than just the screen designs.
- UX is all about understanding the problem first and then finding the solution.
- Everyone has something to offer.
BOOKS
ABOUT
UX Researcher & Designer at Yara International
Originally from Germany, Markus is currently working in Singapore. His drive to understand the different business and create solution is remarkable and his impressive resume is a testimony of varied experiences he has gained throughout the course of his career. He has worked with agencies, organization and startups of all sizes around the globe.…Currently working for the UX and Research arm for Yara International, Markus is helping his organization create technology aimed at enabling millions of farmers to increase their yield and providing actionable knowledge.
His passion to create relevant and accessible solutions for small farmers and make a difference has taken him around the world from small farms in Africa to the rice fields of India.
An avid traveller, Markus believes it is one of the best learning one can have and is a true exercise in empathy. Extremely willing to immerse himself in various cultures, Markus is deeply attuned to different cultures which reflects very well in his work.
Markus is amongst one of those creative geniuses who understand that a good design is also about providing value to not just the users but also to the business and all other stakeholders of the product. This is why his approach to getting buy in for research and design is flexible and more holistic. Despite all the awesome work he has done and is doing, Markus is extremely humble and helpful. Read More
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