The Co-founder of UX Gorilla and Elpis Design, Jagriti Pande, was recently invited to the Google I/O event as a speaker.
Her speech was on how bad usability can result in more than just loss in business and ROI.
In this, she mentioned how big brands like Google take a usable design and customer ease of use to their heart.
Speaking of heart, she also mentioned how HEART framework by Google can increase the usability substantially.
HEART stands for Happiness Engagement Adoption Retention and Task success. If you want to read more on HEART framework then click here
The whole Google I/O session was a tremendous success as the audience was remembered the lessons behind all the stories ad they answered it well in the final quiz.